CAROLINE JONES
As one of the most successful African-American women in advertising, Caroline Jones left an indelible mark on adland. In addition to being the first black woman creative director at J. Walter Thompson -- where she worked her way up from secretary and copywriter posts -- Ms. Jones held executive positions at BBDO and other general-market agencies. Later she launched and co-founded several well-respected specialty shops, including Caroline Jones Inc., where she was president at the time of her death at age 59 in 2001. Some of her biggest clients included McDonald's, American Express, Anheuser-Busch and Kentucky Fried Chicken, which took Ms. Jones' "We Do Chicken Right" campaign and adopted it as its general-market slogan. "Her importance in the industry was not fully understood," ad exec Ted Pettus old Ad Age near the time of Ms. Jones' death. "There are all too few role models for African-American men and women in this business, and Caroline was one of them."
Donna Williams
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Jose Ojeda
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